Co-Founder

Before setting up AVEC, Alex worked as a principal consultant at a boutique management consulting firm in London. He focused on helping consumer-facing businesses develop their strategy & turnaround plans. It was here - while working on a project for one of the UK’s largest bar chains - that he came up with the idea for AVEC. Growing up in the UK, but of Australian & Canadian heritage - he has always been obsessed with flavor & loves to cook. Alex holds an MBA from Columbia Business School, a MiM from London Business School and an MA in History from the University of Edinburgh.

Co-Founder

A NYC native, Dee was formerly an advertising executive with a blend of experiences spanning traditional marketing, digital, media, branded content, and publishing. Through her work at creative agencies like Ogilvy and publishers like VICE, she came to better understand how brands are built and communities are created. Being raised in the Bronx, then having the opportunity to go to an elite prep school and college, she always felt like there was no brand that spoke to both of those worlds. Dee holds an MBA from Columbia Business School and bachelor’s from Harvard University.