XRC Brand Builder Grant, Powered by SHOPLINE

XRC’s Brand Capital Fund is dedicated to supporting consumer brands.

In partnership with SHOPLINE, a leading global commerce platform, we’re offering an average of $50K in non-dilutive capital to help up to 15 early-stage CPG founders grow, scale, and level up their e-commerce game.

If you're a CPG brand generating less than $15M in revenue and you’re ready to scale, this is for you. Applications are open through June 25, 2025. Have questions? Have questions? Watch our latest info session recording.

WHAT YOU GET

$50K* Non-Dilutive Grant to Accelerate Growth

Use it to fuel growth, marketing, or ops — no strings attached. *The 10-15 grants are expected to range from $20K - $120K, and will be proportionate to the size of the company.

Level Up Your Website—Just in Time for BFCM

You’ll have a team behind you, optimizing your website for better performance in time for the most important selling season of the year, at a fraction of the typical cost.

Fully-Managed Migration, Minimal Effort

SHOPLINE will supercharge and optimize your DTC site  with hands-on support and minimal effort on your end–expect optimized performance and no downtime.

Tech Stack Support You Already Use

Your new site will seamlessly integrate with your existing tools—like Klaviyo, Yotpo, and Stripe—or you can choose built-in alternatives to significantly reduce your costs.

Workshops & Office Hours — Tailored to Your Brand

Actionable sessions led by seasoned operators, founders, and top-tier investors—designed based on your feedback to make every minute count.

In-Person & Virtual Events

Connect with CPG leaders, founders and investors. Finalists are expected to attend in-person events in LA in July and October. No need to be LA-based.

PROGRAM CRITERIA

 
  Virtual Program - Flexible workshops and 1:1 office hours.

Must be available in person in Los Angeles for the kick-off and closing events - the week of July 22 and October 6.

Allocating up to 15 grants to early-stage CPG founders.

 Program offered to DTC-first consumer brands with an eye on scaling or expanding internationally.

Must have gross annual revenue of at least $500K and no more than $15M.

Must be willing to migrate your e-commerce platform to SHOPLINE. Remember, we essentially do all of that for you, and you get all of the savings!

Program Timeline

Thursday, June 12

Virtual Info Session 1 (4pm PST / 7pm EST) Recording here

Tuesday, June 17

Virtual Info Session 2 (2pm PST / 5pm EST) Recording here

Wednesday, June 25

Applications Close

Week of July 21

Program Launch + In-Person Kick-Off Event

July 21 - October 3

2 - 4 Workshops/Office hours + Check-ins with Shopline Migration team

Week of October 6

Closing Event, In-Person - potential debut of new sites

* Please note: dates are subject to change, however they will be around the times listed.

“It's a powerful website builder with highly customizable front-end services.

We wanted our users to have a strong understanding of the brand and required a unique design of the website as it is the starting point of every interaction. SHOPLINE tailor-made the website for us and we are beyond impressed by the quality, aesthetics and seamlessness of this powerful tool.”

FREQUENTLY ASKED QUESTIONS

When does the application close?

The application closes on Wednesday, June 25, 2025, at 11:59 pm PST.

Who is eligible to apply? (Company type, annual revenue, company location)

Great brand founders that are building awesome CPG brands with revenue between $500K - $15M.

What is the application and selection process?

Complete the application and attach a company overview deck, that’s it.
If you're selected as a top finalist, you'll have an interview with a panel of judges from the XRC and SHOPLINE teams.
We will also ask for a few documents to verify traction and eligibility.
The grant recipients will be announced in early July.

Are there restrictions on how to use the non-dilutive capital once allocated?

It’s intended for growth only, and we will prioritize founders who can clearly articulate how they’re using the grant to take their business to the next level. Whether you’re using it to do a long-awaited brand refresh or investing funds to test ads, so long as it's used for growth initiatives (vs. repaying debt), we’re excited to fund these projects!

How much non-dilutive capital will we receive?

The grant is based proportionately on the size, stage, and growth of the company, especially ones with demonstrated traction on e-commerce.

Companies with $500K of revenue will receive grant amounts on the lower-end of the range, while companies closer to $10M of revenue may receive up to a $100K+ grant.

If selected, how does the transfer to SHOPLINE work?

Just 30-minute weekly check-ins for approval and feedback - think of them as a full-service agency working on your behalf.
SHOPLINE’s dedicated team will also provide customized guidance to help you integrate your current tech stack and leverage their tools, so your team can hit the ground running and drive improved performance.

Which platforms can SHOPLINE migrate from and which third-party apps do they currently integrate with?

Platform migrations: Shopify, BigCommerce, WooCommerce, AdobeCommerce/Magento, Salesforce Commerce, Wix, Ecwid and 100+ more!

Third-party apps: Klaviyo, EasyShip, EasyPost, ShipHero, ShipStation, J&J Global 3PL, Stripe Payments / StripeTax, Gorgias and more!

What should I expect from the Program?

The program will kick off the week of July 21 with an in-person event in LA to connect as a cohort and meet other leaders and ecosystem builders.

Throughout the program, we’ll host workshops and 1:1 office hours tailored to your needs. We're not here to fill up your time – we want to optimize it by helping you expand globally and reach your next milestones.
30-minute weekly sessions with the SHOPLINE team and their agency partner. These meetings are designed to be low-effort, consisting mostly of approvals and feedback — their dedicated team will handle the full integration with minimal oversight needed.

What is the cost difference between SHOPLINE and Shopify?

With SHOPLINE, you typically save 30%-50% each month. Resulting in $15K - $50k per year, depending on your scale.

Does SHOPLINE support sales in other countries?

Yes, SHOPLINE is a global e-commerce platform supporting transactions across multiple countries.

Will our subscribers also be seamlessly transferred over?

Yes, SHOPLINE’s migration team will partner with you to ensure all of your subscribers are migrated to the new website seamlessly with no disruption to your customers’ experience.

Is it obligatory to transfer over to SHOPLINE?

Yes — to receive the full grant amount, recipients must transfer to SHOPLINE.

Have additional questions?

Feel free to reach out to: [email protected]

More about XRC Ventures and SHOPLINE

XRC Ventures funds the future with founders redefining consumer experiences. We provide founders with direct access to an extensive consumer and retail ecosystem, driving commercial sales and acquisitions.

XRC Ventures operates the Brand Capital Fund, which invests in Seed to Series A consumer product companies in categories like beauty, personal care, and health & wellness. We partner with strategic corporations to support rapid growth for our portfolio companies.

Notable Investments

SHOPLINE is a leading global SaaS commerce platform used by over 600,000 brands to drive growth through intelligent, omni-channel solutions. Built to deepen customer engagement and boost conversions, the platform supports seamless integration across online and offline channels, personalized shopping experiences, and international expansion.

With CPG-optimized tools like product bundling, tiered gifting, and social commerce livestreams, SHOPLINE helps increase average order value while lowering total cost of ownership. Brands also benefit from hands-on onboarding and ongoing support, making SHOPLINE a strong partner for scalable, efficient growth. Learn more here.