XRC Brand Capital Fund is dedicated to supporting consumer brands.
In partnership with SHOPLINE, we’re offering an average of $50K in non-dilutive capital to help early-stage CPG founders grow, scale, and level up their e-commerce game.
If you're a CPG brand generating less than $15M in revenue and you’re ready to scale, this is for you. Applications are open through June 22, 2025, 11:59pm PST.
Use this grant to fuel growth, marketing, or operations — no strings attached.
Grant amounts are proportionate to the size and stage of the company and could be as high as $120K for those generating over $10M in GMV on their websites. The estimated average of $50K is for companies generating around $3M in GMV.
SHOPLINE will supercharge and optimize your DTC site with virtually no downtime or disruption to your operations.
Their dedicated team will execute the migration onto their platform with minimal oversight from your team (e.g. 30-minute weekly check-ins for approval and feedback).
Integrates with widely used apps like Klaviyo, Yotpo, Stripe and more. With easy migration from platforms like Shopify, BigCommerce, WooCommerce and more.
Plus, SHOPLINE offers a wider variety of native, in-house apps to reduce the expense of paying dozens of 3rd Party Vendors for similar functionality.
SHOPLINE will connect you with a best-in-class agency to work with you at a reduced rate.
This website upgrade can enable an elevated shopping experience with optimized themes, advanced components, and integrated SEO and AI capabilities at a fraction of the cost.
Flexible workshops and 1:1 office hours led by well-known operators, founders and top-tier investors.
The content will be tailored to the needs of the cohort to make the greatest impact.
Connect with industry leaders and peer founders to spark connections and partnerships for your company.
LA is a hub for early-stage consumer brands. While the in-person events will take place in LA, it’s not required that you be based there. However, we do ask that finalists attend the in-person events in July and October.
11-Week Virtual Program - Flexible workshops and 1:1 office hours.
Program offered to DTC-first consumer brands with an eye on scaling or expanding internationally.
Program offered to DTC-first consumer brands with an eye on scaling or expanding internationally.
Must have gross annual revenue of at least $500K and no more than $15M.
Must be available in person in Los Angeles for the kick-off and closing events - the week of July 22 and October 6.
Must be willing to optimize your e-commerce platform to SHOPLINE. Remember, we essentially do all of that for you, and you get all of the savings!
The application opens Tuesday, June 3, 2025, and closes on Sunday, June 22, 2025, at 11:59 pm PST.
Great brand founders that are building awesome CPG brands with revenue between $500K - $15M.
Complete the application and attach a company overview deck, that’s it.
If you're selected as a top finalist, you'll have an interview with a panel of judges from the XRC and SHOPLINE teams.
The grant recipients will be announced in early July.
It’s intended for growth only, and we will prioritize founders who can clearly articulate how they’re using the grant to take their business to the next level. Whether you’re using it to do a long-awaited brand refresh or investing funds to test ads, so long as it's used for growth initiatives (vs. repaying debt), we’re excited to fund these projects!
The grant is based proportionately on the size, stage, and growth of the company, especially ones with demonstrated traction on e-commerce.
Companies with $500K of revenue will receive grant amounts on the lower-end of the range, while companies closer to $10M of revenue may receive up to a $100K+ grant.
Fully managed migration by a dedicated SHOPLINE team with minimal oversight from your team.
Just 30-minute weekly check-ins for approval and feedback - think of it as white-glove service where you keep all of the savings!
SHOPLINE’s dedicated team will also provide customized guidance to help you leverage their tools, so your team can hit the ground running and drive improved performance.
Platform migrations: Shopify, BigCommerce, WooCommerce, AdobeCommerce/Magento, Salesforce Commerce, Wix, Ecwid and 100+ more!
Third-party apps: Klaviyo, EasyShip, EasyPost, ShipHero, ShipStation, J&J Global 3PL, Stripe Payments / StripeTax, Gorgias and more!
SHOPLINE will connect and provide a best-in-class agency to work with you at a reduced rate to revamp your website and make it compatible with SHOPLINE. This small cost of $5K - $10K will be carved out of your final grant total.
The program will kick off on July 21 with an in-person event in LA to connect as a cohort and meet other leaders and ecosystem builders.
Throughout the program, we’ll host workshops and 1:1 office hours tailored to your needs. We're not here to fill up your time – we want to optimize it by helping you expand globally and reach your next milestones.
30-minute weekly sessions with the SHOPLINE team and their agency partner. These meetings are designed to be low-effort, consisting mostly of approvals and feedback — their dedicated team will handle the full integration with minimal oversight needed.
Yes — to receive the full grant amount, recipients must transfer to SHOPLINE. Their team will onboard your company and subscribe you to SHOPLINE products, including an annual Premium (or above) plan on a multi-year basis: US$2,690+/year, CRM App, Subscription App, and other tools to enhance your sales and annual savings.
While a portion of the grant will be allocated at the start of the program, the rest will be deployed at the close of the program with the full migration to SHOPLINE. If, in the end, you choose not to stay on SHOPLINE, you will not receive the remainder of the grant.
XRC Ventures funds the future with founders redefining consumer experiences. We provide founders with direct access to an extensive consumer and retail ecosystem, driving commercial sales and acquisitions.
XRC Ventures operates the Brand Capital Fund, which invests in Seed to Series A consumer product companies in categories like beauty, personal care, health and wellness, and pets; we partner with strategic corporations to support rapid growth for our portfolio companies.
Notable Investments
SHOPLINE is a leading global SaaS commerce platform trusted by over 600,000 brands to power growth through intelligent, omni-channel solutions. Designed to deepen customer connections and boost conversions, SHOPLINE enables brands to seamlessly integrate online and offline channels, personalize shopping experiences, and expand into new markets.
Our CPG-optimized tools—like product bundling, tiered gifting, and social commerce livestreams—help increase AOV while reducing total cost of ownership. With hands-on onboarding and ongoing support, SHOPLINE is a true partner in helping brands scale smarter. Learn more here.