Discover the Trends — This in-depth report provides valuable insights into the Pet Care market, covering key secular tailwinds, M&A activity, VC funding trends, and the pet product categories XRC is most optimistic about for 2025 and beyond. Stay ahead of the curve and see why Colgate, and others, are bullish on the category—download your complimentary copy today!

Contents:

Section 1: Pet Care Overview + Trends

• Part 1: Strong Tailwinds Fuel Long-Term Growth

  💡 Key Insight: The $150B+ U.S. pet care market continues to grow, driven by younger generations choosing pets over children, the humanization of pets, and a greater focus on pet health. Household pet expenditures surged 67% from 2013 to 2021 and the average spend per pet will continue to climb as owners seek premium products and proactive healthcare—presenting a compelling long-term investment opportunity.

• Part 2: Health and Wellness Will Drive Pet Care Growth

  💡 Key Insight: Over the past four decades, the median lifespan of dogs has doubled to 12.5 years, driving higher demand for healthcare. However, a potential shortage of 55,000 veterinarians by 2030 is accelerating the shift toward preventive care and better access to healthcare. As a result, XRC sees opportunities in pet longevity, pet mental health, and pet diagnostics.

Section 2: Our Survey Results

• Part 1: Metrics VCs Are Looking For

• Part 2: Will Investors Be Investing More or Less?

  💡 Key Insight: Over 85% of the VCs we polled plan to invest the same or more in Pet Care in 2025 compared to 2024. The key attributes investors are prioritizing are repurchase rates, brand strength, and distribution channels.  By subcategory, pet supplements, pet consumables and pet food generated the strongest VC interest, while pet accessories and furniture were out of favor.

Participating Venture Firms: