How XRC Ventures Helped Billie Transform Shaving for Women Everywhere

Billie was born out of frustration. Women were tired of overpriced, poorly designed shaving products that failed to meet their needs. They wanted products that celebrated them, didn’t penalize them with a “pink tax,” and embraced their natural beauty.

Billie answered that call with a revolutionary line of thoughtfully designed razors and personal care essentials that are not only high quality and fairly priced but also made just for women. They were the first razor brand to unapologetically show female body hair in their ads—sparking a much-needed cultural shift.

But Billie wasn’t just about razors. Their vision was bigger: to create a holistic personal care experience for women, addressing real frustrations while prioritizing sustainability and social impact.

Women’s voices were often ignored, products weren’t tailored to their needs, and outdated gender norms kept innovation stagnant. Billie was ready to change that, but they needed the right partner to bring their vision to life. XRC Ventures recognized the opportunity and white space when other venture funds couldn’t.

We invested in Billie at the pre-seed stage, acting as a hands-on guide throughout their journey.

1. Launch Support: XRC helped Billie refine their vision, execute their go-to-market strategy, and build long-term value.

2. Fundraising Expertise: With XRC’s mentorship, Billie secured funding across Seed, Series A, and Series B rounds—ensuring they had the resources to scale.

3. Breaking Barriers: XRC’s operational guidance helped Billie enter and thrive in a $6B subcategory traditionally dominated by male-focused brands.

4. Strategic Partnerships: Billie leveraged XRC’s network to establish essential supply chain partnerships, solidifying their position as an industry disruptor.

Together with XRC Ventures, Billie accomplished:

Billie isn’t just a brand; it’s a movement. From sustainable product design to giving back 1% of revenue to women-focused causes like Every Mother Counts, Billie ensures that every purchase helps drive positive change.

Billie’s success is proof that the right partnership can break barriers and create lasting impact. Whether you’re looking to enter a crowded market, redefine your category, or scale your brand, XRC Ventures is here to help.