We are excited to present the Brand Capital Fund’s latest insights in the consumer space with the release of our Consumer Benchmark Report, focused on Longevity.

Discover the Trends — This in-depth report provides valuable insights into the Health & Wellness market, covering market trends, deal activity, and early-stage fundraising benchmarks — plus a snapshot of current venture capital sentiment. Learn what’s driving decisions today and what that signals for the years ahead—download your complimentary copy today!

CONTENTS

Section 1: Health & Wellness: Overview + Trends

• Part 1: Industry Overview: Longevity
  💡 Key Insight: Global search interest in longevity reached ~4.9M monthly searches in Nov 2025, up ~4× YoY and up ~7× vs. three years ago. The focus is no longer on living forever or magically restoring youth, but extending healthspan—staying physically capable, cognitively sharp, and metabolically resilient for longer—an increasingly powerful marker of wealth and quality of life.

• Part 2: Longevity Investment Themes and Opportunities
  💡 Key Insight: The longevity market is projected to grow from $5.3T in 2023 to ~$8T by 2030, fueled by powerful tailwinds, including an aging population, rising life expectancy, and increasing consumer focus on healthspan and preventive care. By 2030, 1 in 6 people worldwide will be over 60, making healthy aging a defining force in consumer spending and product innovation across healthcare, wellness, and lifestyle categories.

Section 2: Investor Priorities in Health & Wellness for 2025

• Part 1: Will VCs Be Investing More or Less?
  💡 Key Insight: Investors are bullish on longevity— 100% plan to invest the same or more in the health & wellness category, with a focus on longevity, energy, protein / fitness and digestive / gut health.

• Part 2: What Matters to Investors?
  💡 Key Insight: Investors are increasingly focused on unit economics and a path to profitability.

Participating Venture Firms: