Founder & CEO

Shir Ibgui is a founder and operator with over 7 years of experience leading business development and partnerships at AI SaaS startups. Her work sits at the intersection of consumer behavior and AI-driven products, with a particular focus on building scalable, revenue-generating ecosystems. With a background in travel tech and a lifelong passion for travel and content creation, Shir focuses on building practical products that bridge gaps between consumer behavior and scalable business models.