Co-Founder & CEO

Previous Group Product Leader for Brand-Creator Monetization and Feed Ranking & Recommendations at Meta and Twitter. Misbah scaled to teams of 100+ on 0 to 1 launches including Subscriptions, Reactions, Rooms Video & Messaging, and AI conversation recommendations. 10+ yrs in product, 10+ patents.

Co-Founder & CTO

Previous Engineering Lead on the Groups and Messaging products across Facebook and Instagram. Farah led products around Growth, forming a team of over 15 and launching 0 to 1 products. Before that, she studied CS and AI at Stanford.